Are Surveys the Cake in a Cookie-less World?

Part of the Ad & Brand Insights Summit
On-Demand Webinar

How good old surveys will save the day when cookies get burned
Later this year, the promised blocking of third-party cookies by major tech companies will become effective, leading to a substantial reduction in available data to marketing and insight teams.
Whilst brands have been developing a range of solutions to protect themselves against this loss, there doesn’t seem to be a silver bullet.
Surveys have long been a part of the marketer’s toolkit but the ability to use their signals in real time, connected in way that makes them actionable, has often been out of reach.
Hear how, through new technology, marketers and insights teams can use real-time surveys to make decisions and bolster their 1st Party Data strategy.
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How good old surveys will save the day when cookies get burned
Later this year, the promised blocking of third-party cookies by major tech companies will become effective, leading to a substantial reduction in available data to marketing and insight teams.
Whilst brands have been developing a range of solutions to protect themselves against this loss, there doesn’t seem to be a silver bullet.
Surveys have long been a part of the marketer’s toolkit but the ability to use their signals in real time, connected in way that makes them actionable, has often been out of reach.
Hear how, through new technology, marketers and insights teams can use real-time surveys to make decisions and bolster their 1st Party Data strategy.
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