Course Preview: Essentials of UX Research

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Part of The Experience Summit

On-Demand Webinar

This free masterclass previews Essentials of UX Research, the on-demand training course in the Insight Platforms Academy.

Developed primarily for market researchers, product managers and customer insight teams, this session will demystify the tools, frameworks and language of UX research.

Join it to learn:

  • What UX research is for: the key features, and how it differs from market research in purpose, application and ways of working
  • Qualitative user research: essential methods for qualitative user understanding, including observation, interviews and usability testing
  • Quantitative UX & analytics: approaches to data-driven user insights, including feedback surveys, web / app analytics and biometric methods

Watch this video to get a 50% discount on the all-access Insight Platforms Academy subscription (normally £600 annually).

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