HelloFresh and incling share learnings from their unique study – an online community of HelloFresh customers that helped facilitate a delicate balance of UX, CX and Innovation research.
You’ll learn about the successes (and challenges!) of running 360-degree consumer research that captures the digital and physical user experiences of a unified brand and product journey.
You’ll see first-hand how a mix of online community tasks and tools helped uncover the rational and emotional factors that shape different stages of experience.
And the team also sheds light on ways of working that enabled a successful project and created lasting impact with a breadth of HelloFresh stakeholders.
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