How to Quantify Themes & Sentiment in Brand and Ad Research

Part of the Ad & Brand Insights Summit

Live Webinar

Caplena - Featured Images - The Ad and Brand Insights Summit 2023 Insight Platforms

AI can help uncover richer insights faster in ad & brand research data

Caplena is one of the leading pioneers of AI-based text analytics for research data. Their technology is used by companies like Miro, DHL and eBay to mine verbatim feedback about brand perceptions, advertising response and customer experiences.

Power up your own ad & brand research by joining this session to learn:

  • How quantifying themes and sentiment can inform better brand and ad planning
  • The tools and methods needed to find topics, uncover themes and measure sentiment
  • How major brands and agencies apply these approaches in clear case studies with practical examples.

Register

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AI can help uncover richer insights faster in ad & brand research data

Caplena is one of the leading pioneers of AI-based text analytics for research data. Their technology is used by companies like Miro, DHL and eBay to mine verbatim feedback about brand perceptions, advertising response and customer experiences.

Power up your own ad & brand research by joining this session to learn:

  • How quantifying themes and sentiment can inform better brand and ad planning
  • The tools and methods needed to find topics, uncover themes and measure sentiment
  • How major brands and agencies apply these approaches in clear case studies with practical examples.

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