The insights industry has known for a long time that there is a significant gap between what people say they do and what people actually do, but how much have we done to move beyond our reliance on claimed data? How much of the information that your business uses to make decisions is based on real behaviour?
In this masterclass we will walk you through a ground-breaking model for capturing, quantifying and driving impact from real behaviour using passive video technology. This approach goes far beyond asking people what they do, instead participants bring us into their lives and let us observe how they really behave.
With clear examples of how to implement this into your business, and analytics that find patterns in behaviour that humans cannot see, we will help you to bridge the say-do gap between your claimed data and real behaviour.