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On-going communities of research participants can be great. They help you build deeper empathy with users or consumers. They can be a rich source of generative insights. And they help you co-create and iterate at speed.
But they can also fail if they are not set up in the right way.
This session will walk through the five main phases to building a high impact research community: planning, recruitment, content creation, launch and on-going engagement.
Get a solid foundation for planning your own long-term community and identify the key decisions you'll need to make.
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