Smartphone Qualitative Research Masterclass Field Notes - Insight Platforms

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Grow confidence in running remote qualitative studies and gain skills in extracting the highest and most engaging video content.

The webinar will outline a step-by-step guide to running your own mobile video qualitative studies.

It will first of all deliver a short overview of the evolving role of mobile qual in the researcher’s repertoire. It will include practical tips on best practice, both in the lead up to a project and during, outlining the benefits of engaging research  and technology partners.

Learning Outcomes/ Learning Objectives:

  • Understand what video based mobile qualitative can deliver best against
  • Learn the key steps for running video based mobile qual studies across markets
  • Develop processes for best leveraging your local recruiters and technology partners


Dave Kaye

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