Free Online Masterclass: Tues Sept 21st - 10am EST, 3pm UK
Pizza Hut's recipe for a stronger innovation pipeline
Continuous innovation is essential for Quick Service and Casual Dining Restaurants: new menu items bring existing customers back and attract new diners.
But how do you build a continuous stream of great ideas?
Pizza Hut found the formula for testing more new concepts and increasing the chances of commercial success.
Using the Upsiide platform, Pizza Hut filled their innovation pipeline and predicted in-market performance more accurately - whilst saving time and money from their research budget.
Join this session with Upsiide to learn how this innovative methodology:
- fills innovation pipelines with consumer-validated ideas
- helps optimise existing products by isolating and prioritising feature improvements
- predicts commercial success more accurately than traditional concept test approaches.