To GPT, or Not GPT: That is the Question
With Relative Insight | Part of the Innovation Insights Summit Oct 2023
- on-demand webinar
- Innovation Research
- Innovation Testing
- Generative AI
- Text Analytics
- Data Analytics
- Audience/Consumer Segmentation
- Machine Learning
- Market Trends
- Trend Analytics
- Customer Journey Analytics
Learn how GPT and the latest AI tools analyse unstructured text to spot emerging trends and uncover fresh innovation insights.
Embrace ChatGPT or resist it?
That’s the dilemma plaguing marketing, innovation and insights professionals across every sector.
As we’re all finding out, ChatGPT and AI certainly have the potential to revolutionise the way we work – but do machines have the required humanity for understanding audiences and customers at scale?
James Cuthbertson, CRO at Relative Insight, explains how to successfully merge machine learning into the day-to-day, whilst retaining the human spark needed to connect with your target demographics.
This session will explore:
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Learn how GPT and the latest AI tools analyse unstructured text to spot emerging trends and uncover fresh innovation insights.
Embrace ChatGPT or resist it? That’s the dilemma plaguing marketing, innovation and insights professionals across every sector.
As we’re all finding out, ChatGPT and AI certainly have the potential to revolutionise the way we work – but do machines have the required humanity for understanding audiences and customers at scale?
James Cuthbertson, CRO at Relative Insight, explains how to successfully merge machine learning into the day-to-day, whilst retaining the human spark needed to connect with your target demographics.
This session will explore:
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Speakers
James Cuthbertson
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