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How to Uncover Consumer Insights From Social Media With AI

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With YouScan

  • live webinar
  • Social Media Listening/Intelligence
  • Trend Monitoring
  • Text Analytics
  • Artificial Intelligence
  • Audience/Consumer Segmentation
Youscan - Next Generation Insights Summit - Featured Image - May 2025

Learn with YouScan the basics and advanced techniques of AI-powered social media listening to get valuable insights on consumer behaviour.

Social media is packed with valuable consumer insights – but how do you cut through the noise to find what truly matters?

In this session, Anna Yanko, Marketing Director at YouScan, will walk you through both the basics and advanced techniques of AI-powered social media listening. You’ll gain practical knowledge to help you tap into real consumer behavior.

What you’ll learn:

  • The basics of social listening: What it is, how it works, and why it’s essential for researchers and analysts.
  • Smart ways to use AI: How to uncover real-life consumption situations and behavioral patterns hidden in textual and visual data online.
  • Practical use cases: How AI-powered social listening can uncover insights that guide brand strategies and decision-making.

By the end of this session, you’ll have a clear, actionable approach to transforming millions of social media posts into valuable consumer insights.

Please login below or register for a free Insight Platforms account to watch videos.

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YouScan is a listening and intelligence platform that analyses the text and image content of posts in social media.
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