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With Recollective

  • Qualitative Data Analysis
  • Qualitative Research
  • Insight Communities
  • Long Term Communities
  • Short Term Communities
  • Qualitative Pre-Tasking
  • Remote Qualitative Research
  • Video Diary Studies
  • Video Research
  • Online Qualitative
  • Online Communities

Learn the fundamentals of online qualitative research in this six-part course from Recollective.

Get up to speed on the basics of planning and designing projects; live video interviews and groups; smartphone diaries and in-the-moment research; asynchronous qual and short-term communities; long-term insight communities; qualitative data analysis and reporting.

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Series Overview

Qualitative research has changed more in the past five years than in the previous twenty.

Researchers today aren’t just choosing between in-person and online or between interviews, diaries and communities. They’re designing flexible insight ecosystems that combine methods and scale further than ever before.

Across six sessions, we’ll walk through how qualitative research is planned, executed and analysed today using digital platforms, real-time and asynchronous engagement and the growing role of AI in qualitative research.

This series will help bring you up to date on how qualitative research is evolving so you can design smarter studies and expand the way you think about qualitative research.

Key Learning Outcomes

  • How modern qualitative research design has evolved beyond traditional, single-method studies into flexible insight ecosystems
  • When and how to combine live, asynchronous and mobile-first methods to match real business and research needs
  • Practical ways AI is reshaping study design, moderation, transcription and qualitative analysis workflows
  • How to design participant experiences that drive richer, higher-quality insight across multi-day and longitudinal studies
  • What effective modern analysis and storytelling looks like in a world of larger, faster and more complex qualitative datasets

Join weekly live sessions or catch up on-demand after the event. For free.

Modules

Course Leader

Laura Pulito
Laura is VP Research Services with Recollective, and has more than a decade’s online research experience on both the client and supplier side. At Recollective, she helps brands, agencies and researchers to deliver innovative research projects.
FIND OUT MORE Laura Pulito

Learn More About Recollective

FAQ

This masterclass is for qualitative researchers and insights professionals looking to modernise their skills in digital, AI-enabled and always-on qual research.

The event runs live and online every Thursday for 6 weeks from 1st October, 4–5pm UK time.

This event is free to attend.

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