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Digital Qual Masterclass Series – Module 2: Live Video Interviews & Groups

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October 8 @ 4:00 pm 5:00 pm BST

This live webinar is in partnership with:
Recollective
Recollective is an industry-leading research tool for conducting online qualitative studies and developing robust insight communities.

The second of six modules in the Digital Qual Masterclass Series explores where live qual fits in today’s research toolkit and how platform-based video approaches have evolved.

View all modules in the series.

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Overview

Live interviews and group discussions remain one of the most powerful qualitative methods when applied well. This session explores how video-based research has evolved and how modern platforms now make it easier to run sessions, involve stakeholders, and work with transcripts and outputs immediately after fieldwork.

Key Takeaway

  • How real-time qual has shifted to fully browser-based, cloud-hosted sessions
  • What a well-run live session looks like end-to-end, from participant experience to analysis
  • How AI transcription and analysis tools are changing how session data is used
  • The pitfalls that still trip up experienced researchers — and how to avoid them

Speaker

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