About the Corporate Researcher’s Guide to Analytics & Reporting

For modern corporate researchers, analytics and reporting is an increasingly sophisticated area.

Data sources include primary qual and quant research, digital analytics, CRM and sales data, customer experience feedback and more. And there’s a bewildering array of tools for all this – many of which are being transformed by AI.

The Corporate Researcher’s Guide to Analytics & Reporting will help in-house researchers and insights professionals to:

  • Understand the evolving analytics landscape across research, marketing, CX, and digital
  • Learn about the core approaches to survey and qualitative data analysis
  • Demystify the world of behavioural, web, retail, and social data analytics
  • Get tips for effective insight storytelling with data visualisation and other reporting tools
  • See how Generative AI and agentic approaches will shape the future of analytics and reporting.

Supported with case studies and applications by sponsoring partners, the content remains unbiased and editorially independent.

Guide & Masterclass

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