Norbert is the founder of Rodeo13, a marketing and content studio that specialises exclusively in market research, insights, and research technology businesses.
Learn how to sharpen your positioning, build momentum, and grow your research tech startup without a big budget in this practical marketing masterclass with Norbert Sari, founder of Rodeo13.
Five mini modules to sharpen positioning, build momentum, and grow without a big budget
A Growth Accelerator Series Masterclass with Norbert Sari, Founder of Rodeo13
Complete the form to apply for the place at this session.
This session is only available to Insight Platforms featured partners.
Most research tech startups don’t have a marketing problem. They have a focus problem.
With limited time, a small team, and a modest budget, it’s easy to try a bit of everything and end up with nothing that sticks. The result is a familiar cycle: bursts of activity when things are quiet, followed by silence when you’re busy.
Norbert Sari, founder of Rodeo13, is a marketing partner to startups and scale-ups across the research industry.
His online masterclass will include five mini modules to sharpen positioning, generate quick wins, and build daily marketing habits that stick.
Module 1: Laser-Focused Guerrilla Positioning
Most research tech companies try to be relevant to everyone and end up resonating with no one. This module shows how to narrow your positioning to a precise niche, articulate your differentiated value clearly, and build a message that cuts through.
Module 2: Website Facelift
Your website is your hardest-working sales asset. This module covers the quick, high-impact fixes that improve clarity for new visitors and align your site for both SEO and AI-powered search tools.
Module 3: Daily 20-Minute Momentum
The feast-and-famine cycle is probably all too familiar to research agencies. This module is about building a simple, sustainable daily habit that keeps you visible and active even during your busiest delivery periods.
Module 4: Low-Effort Content Engine
You already have more content than you think. This module shows you how to systematically repurpose what you’ve already created in decks, proposals, client conversations and reports into a steady stream of useful, shareable content.
Module 5: Lobby Hustle – Event and LinkedIn Strategy
Conferences and LinkedIn can be two of the highest-ROI channels for research tech businesses. This module gives you a practical playbook for both: how to show up at industry events to build pipeline, and how to use LinkedIn as a low-cost, high-leverage visibility engine between events.
Key Learning Outcomes
By the end of this session, you will be able to:
Narrow down your unique value proposition and differentiator that makes you the obvious choice for a specific audience
Identify and action the highest-priority fixes on your website for clearer messaging and improved discoverability
Build and sustain a daily marketing routine that prevents visibility gaps during busy periods
Create a simple content repurposing workflow to maintain a consistent publishing cadence without starting from scratch
Arrive at conferences with a clear engagement strategy and leave with qualified connections — not just a stack of business cards
Use LinkedIn more deliberately as a pipeline and brand-building tool
Who Should Attend
This session is designed for founders, CEOs, marketing leads, and growth managers at research tech businesses, particularly those at the early-to-mid growth stage where marketing resource is limited but commercial ambition is high. If you’re doing most of your marketing yourself, wearing multiple hats, or trying to build a function from scratch, this session is built for you.
We partner with market research agencies, platforms, and tech solutions to create impact, combining deep industry DNA with high-level creative strategy. We know the industry, your competitors, and your buyers.
Norbert is the founder of Rodeo13, a marketing and content studio that specialises exclusively in market research, insights, and research technology businesses.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
