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The Corporate Researcher’s Guide to Personas, Synthetic Data & Digital Twins Masterclass

Synthetic Data Corp Guide Masterclass Featured Image

July 6 @ 4:00 pm – 5:30 pm

This live webinar is presented by:
  • Synthetic Data
  • AI Personas
  • Digital Twins

Few areas of research technology generate as much excitement, confusion, and disagreement as synthetic data and AI personas. For corporate researchers, it’s hard to make sense of all this without independent guidance.

This guide tries to cut through the noise, demystify the language, explain where you should and shouldn’t use these approaches, and give you some tools for planning your own projects and choosing the right partners.

Download the guide or watch the masterclass to:

  • Understand the spectrum of approaches, from sample boosting and augmented data to AI personas and segment-level digital twins, and what distinguishes them
  • Get a clear picture of the terminology, why different vendors use different labels, and what questions to ask to understand what you are actually buying
  • Learn where these tools genuinely add value and which use cases carry real risk
  • Use a practical decision framework to match the right approach to the right research task
  • Know what to ask suppliers before you buy, with a set of evaluation questions grounded in independent research

Supported with case studies and applications by sponsoring partners, the content remains unbiased and editorially independent.

Complete the form to register for this free virtual event

Webinar Signup Form (#4)

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Supported by:

Event Sponsors

These masterclasses are free to you because of the generosity of our sponsors. Click the logos below to find out more about each of them.

  • Market Logic Software brings your insights to life in a…
  • Yabble creates AI solutions for all stages of research –…
  • Verve is an Artificial Intelligence, Human Insights and Cultural Understanding…
  • QuestionPro is a SaaS platform for Customer and Employee Experience…
  • Panoplai combines survey collection, data ingestion, synthetic enrichment, digital twin…
  • SYMAR is a synthetic market research platform for simulating audiences,…

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