Kai K. Fuentes
Kai K. Fuentes founded Ebony Marketing Systems to address lack of multicultural research agencies in the growth of multicultural markets.
November 11 @ 3:40 pm – 4:00 pm GMT
This live webinar is part of The Qualitative Insights Summit 2026:
Kai K. Fuentes from EMS shows how distilling questions to a Less Is More strategy lifts participation and insight from harder-to-reach groups.
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Less is More is a proven strategy yielding more participation and insight especially from harder-to-reach respondents: multicultural and/or sensitive topics. Session covers how to:
- Distill your “can’t fit in all the questions” guide to 3-4 questions that cover the clients’ needs plus yield even more insights. Avoid the perpetual researcher dilemma of putting 20 lbs. of questions in a 5 lbs. bag!
- Build baseline trust quickly in how you show up as a moderator or facilitator — your personal surprising embodiment of Less is More.