Listen Labs
Platform for conducting, analyzing, and scaling AI-moderated customer interviews with rapid turnaround and multi-language support.
November 11 @ 4:00 pm – 4:40 pm GMT
This live webinar is in partnership with:
Eric Knoben & Samara Sargeant from Listen Labs, on where AI-moderated interviews fit vs human qual, and how digital twins extend insights.
Complete the form to register for this free virtual event
AI-moderated interviews have moved from experiment to everyday qualitative practice, promising interview depth at sample sizes qual teams could not reach before.
Where does the method actually fit? Eric Knoben, Head of Insights at Listen Labs and former President of Emerald, joins Samara Sargeant of Listen’s insights team for a practitioner’s view. Where AI moderation earns its place, where human moderators still win, and how digital twins built from real interviews extend the life of qual insights instead of replacing them.
Practical Takeaways:
- When to use AI-moderated interviews vs human-led qual, and how to combine them.
- Guardrails for data quality, recruitment, and governance at large qual sample sizes.
- Where synthetic panels and digital twins fit alongside real participants.
Speakers
Eric Knoben
Eric Knoben, Head of Insights for Listen Labs, guides research methodology and works with customer insights teams on operationalizing AI.
Samara Sargeant
Samara Sargeant, Insights Strategist at Listen Labs, helps organisations bring AI-powered qualitative research into decision-making.
Learn More About Listen Labs
Listen Labs
Platform for conducting, analyzing, and scaling AI-moderated customer interviews with rapid turnaround and multi-language support.