Michael Follett

Mike is the founder and CEO of Lumen, the attention technology company that uses eye tracking to measure and predict the reality of visual engagement. Mike has spent his whole career trying to make communications more effective, starting as a planner with BMP DDB in London and New York before heading up the planning department for the DDB group in Mumbai. He returned to the UK to work for Tesco's advertising agency, before doing an MBA at Imperial College, London.

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