Blog article from Lumen’s Mike Follet explaining the advantages of in-context advertising tests against traditional claimed methodologies.
47 Years of the Wrong Type of Ad Research Read More »
Blog article from Lumen’s Mike Follet explaining the advantages of in-context advertising tests against traditional claimed methodologies.
47 Years of the Wrong Type of Ad Research Read More »
By Mike Follett of Lumen.
Machine Learning can create heatmaps without eye tracking research. But can AI algorithms ever understand context, meaning and attention as well as humans?
Can Automated Eye Tracking Ever Replace Humans? Read More »