Blog | Insight Platforms | Software & Solutions for Research & Analytics

Learn about the opportunities in AI for research agencies for driving process efficiencies and generating new value propositions for clients.

AI is set to disrupt survey research in two pivotal dimensions: how survey data is generated and how it is analyzed.

ConceptSauce explores five strategies for understanding customer preferences and placing products on shelves to improve the shopper journey.

Learn how to combine Behavioral Economics and Design Thinking methods to build an insights community for product development and marketing.

This Market Landscape of AI Tools for Research & Insights represents over 250 specialist solutions and software tools in 11 different categories.

AI agents are autonomous software entities designed to perform specific tasks based on predefined objectives.

Virtual shopper research replicates in-store shopping experiences to allow brands to test product packaging, pricing, and shelf arrangements.

Implicit research provides the depth of understanding necessary to craft strategies that resonate on a deeper, more instinctual level.

What is synthetic data for research & insights? Learn how artificial data can mirror complex patterns and nuances in real-world information.

Shopper research investigates consumer behavior and preferences to uncover the motivations that drive purchasing decisions.

User experience research centers around users’ behaviors and challenges to better meet user needs and uncover existing usability issues.

User experience (UX) represents the entirety of the end-user’s interaction with a company and its offerings.