Chris Martin, CMO at insight and research tech provider FlexMR, shares how research teams must evolve – to leverage research data better, incorporate marketing analytics and activate insight.
The Internal Expert: A New Model for Modern Research Teams Read More »
Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Machine Learning + Human Intelligence for Consumer Insights: Part 2 Read More »
Alessia Clusini of Trybes Agency explores the opportunities and limitations of machine learning for market research and consumer insights.
Machine Learning + Human Intelligence for Consumer Insights: Part 1 Read More »
This podcast interview is part of the Corus Data Decisions series. Mike Stevens shares his views on the future of consumer insight; the changes that research teams and agencies need to make; and the skills that tomorrow’s insight professionals will need.
Podcast: Data Decisions with Corus, Episode 5 Read More »
Data analytics provider Infotools shares five key questions to ask when choosing market research software.
Five questions to ask when choosing market research software Read More »
How do you land your insights, engage people and get them to do something different? It’s a vexed question when everyone’s so busy. this article looks at five sets of tips and tools for packaging research better.
Five Ways to Tell Better Research Stories Read More »
There’s a growing number of free market & user research tools that are actually quite good. This article highlights how you can use a handful of them to address a common brief.
10 Free Market & User Research Tools Read More »
The 2019 GRIT Report shows how much rapid, chaotic and brilliant innovation is happening in insight technology. Here are some quick thoughts on what it tells us.
Beautiful Chaos: The Cambrian Explosion of Insight Technology Read More »
Medallia, the market leader in enterprise CX platforms, has filed to go public 19 years after it was founded. What does its S1 filing reveal about the evolving CX, insight and analytics industry?
10 fascinating nuggets from Medallia’s IPO filing Read More »
Research is starting to use messaging tools and chatbots. But what’s up with voice assistants? Here’s a brief collection of early innovators in the space.
Voice Assistants for Research & Insight Read More »
Chatbot platforms are increasingly being used for market research, user research and CX feedback.
Here is a market map of platforms built specifically for this purpose.
Market Map: Chatbots for Research Read More »
Becky Hillcoat, Strategic Insight Manager at Mail Metro Media, describes how her team uses research and data analytics for deeper consumer insights
How leading insight teams combine research and data analytics – part 3: Mail Metro Media Read More »
