Strategy

My last post here examined how tech tools can help in an ever-increasing set of research scenarios (checking hypotheses on the fly, qual at scale, easier analysis of ethno data & remote qual analysis). In this one, I look at where this might lead us.  New skills, new roles, new tasks So what’s the payoff

The future of research is supposed to be healthy But it’s a conundrum. Managers are hungrier for customer insight and data than they have ever been. Maybe they’re more risk averse these days, and have to tick the box. Or maybe there’s a real trend toward putting the user at the heart of decisions. Either

Out of the silence, a single word. “Idiot!” Me: a fresh-faced grad. My accuser: a red faced SRE. My crime? Forgetting to check my data tables against the hole count*. Meaning the whole deck had to be checked and re-written on the day of the presentation. Not my finest hour. It’s a reminder how much