Innovations in real time Voice AI for research will have far-reaching impacts on participant engagement, data analytics & access to insights.
The Future of Research is Voice Read More »
Strategy
Advanced text analytics solutions are useful tools in a researcher’s arsenal to handle nuance and context but always with human supervision.
How Human-in-the-Loop Gets the Most from AI: A Case Study Read More »
Analyze data sets collected in a virtual setting to create a more personalized and appealing shopping experience with ConceptSauce.
Decoding Shopper Behavior with Virtual Shopper Research Read More »
With Concept Sauce technology, this toilet paper retailer implemented an improved shopping experience and a clear trade marketing strategy.
Unrolling Success: The Impact of Shopper-Centricity on Toilet Paper Sales Read More »
Learn about the opportunities in AI for research agencies for driving process efficiencies and generating new value propositions for clients.
The AI Opportunity for Research Agencies Read More »
AI is set to disrupt survey research in two pivotal dimensions: how survey data is generated and how it is analyzed.
How Survey Research Will Be Transformed by AI Read More »
ConceptSauce explores five strategies for understanding customer preferences and placing products on shelves to improve the shopper journey.
5 Challenges and Strategies for Improving the Shopper Journey Read More »
Article by Yabble explaining the strategic usage of synhtetic data and generative AI in the market research industry.
Synthetic Data: A Game-Changer in Data-Driven Decision Making Read More »
In this article, Fastuna’s managing director, Rimas Reimontas, shares results of internal pilots for their new research solution, Fastuna AI.
AI-Powered Moderation: Nonlinear Growth of Data Quantity and Quality Read More »
Learn how technology drives successful Customer Salience through innovative thinking, new insights & the right technological infrastructure.
The Technology Behind Successful Customer Salience Strategies Read More »
Blog article from Lumen’s Mike Follet explaining the advantages of in-context advertising tests against traditional claimed methodologies.
47 Years of the Wrong Type of Ad Research Read More »
ResTech Propositions are a long way behind MarTech and AdTech. Here’s a 10-Point Case Study that shows how to close the gap.
This is What a Killer ResTech Proposition Looks Like Read More »