James Wycherley, CEO at the IMA, outlines the shift from insight producers to activists who use data to form opinions and influence strategic decisions.
Strategy
James Wycherley, CEO at the IMA, explores how emerging technology and evolving role requirements are shaping the future of the insights team.
It’s Now or Never: Time for Insight Leaders to Shape the Future of Insight Read More »
Innovations in real time Voice AI for research will have far-reaching impacts on participant engagement, data analytics & access to insights.
The Future of Research is Voice Read More »
Advanced text analytics solutions are useful tools in a researcher’s arsenal to handle nuance and context but always with human supervision.
How Human-in-the-Loop Gets the Most from AI: A Case Study Read More »
Analyze data sets collected in a virtual setting to create a more personalized and appealing shopping experience with ConceptSauce.
Decoding Shopper Behavior with Virtual Shopper Research Read More »
With Concept Sauce technology, this toilet paper retailer implemented an improved shopping experience and a clear trade marketing strategy.
Unrolling Success: The Impact of Shopper-Centricity on Toilet Paper Sales Read More »
Learn about the opportunities in AI for research agencies for driving process efficiencies and generating new value propositions for clients.
The AI Opportunity for Research Agencies Read More »
AI is set to disrupt survey research in two pivotal dimensions: how survey data is generated and how it is analyzed.
How Survey Research Will Be Transformed by AI Read More »
ConceptSauce explores five strategies for understanding customer preferences and placing products on shelves to improve the shopper journey.
5 Challenges and Strategies for Improving the Shopper Journey Read More »
Article by Yabble explaining the strategic usage of synhtetic data and generative AI in the market research industry.
Synthetic Data: A Game-Changer in Data-Driven Decision Making Read More »
In this article, Fastuna’s managing director, Rimas Reimontas, shares results of internal pilots for their new research solution, Fastuna AI.
AI-Powered Moderation: Nonlinear Growth of Data Quantity and Quality Read More »
Learn how technology drives successful Customer Salience through innovative thinking, new insights & the right technological infrastructure.
The Technology Behind Successful Customer Salience Strategies Read More »