Article by Yabble explaining the strategic usage of synhtetic data and generative AI in the market research industry.
Synthetic Data: A Game-Changer in Data-Driven Decision Making Read More »
Article by Yabble explaining the strategic usage of synhtetic data and generative AI in the market research industry.
Synthetic Data: A Game-Changer in Data-Driven Decision Making Read More »
In this article, Fastuna’s managing director, Rimas Reimontas, shares results of internal pilots for their new research solution, Fastuna AI.
AI-Powered Moderation: Nonlinear Growth of Data Quantity and Quality Read More »
Learn how technology drives successful Customer Salience through innovative thinking, new insights & the right technological infrastructure.
The Technology Behind Successful Customer Salience Strategies Read More »
Blog article from Lumen’s Mike Follet explaining the advantages of in-context advertising tests against traditional claimed methodologies.
47 Years of the Wrong Type of Ad Research Read More »
ResTech Propositions are a long way behind MarTech and AdTech. Here’s a 10-Point Case Study that shows how to close the gap.
This is What a Killer ResTech Proposition Looks Like Read More »
2021 will be a busy year for M&A activity in the insights industry. Mike Stevens explains why consolidation and digitisation go hand-in-hand.
2021: A year of hectic M&A in the insights industry Read More »
A video discussion about insight trends with Ian Ash, Co-Founder at Dig Insights & Upsiide, and Mike Stevens, Founder of Insight Platforms.
Dig Insights Video Interview: Mike Stevens Read More »
Maria Twigge, Research Director at FlexMR, explains how to democratise access to insight through ownership, collaboration and accessibility.
Empowering Stakeholders by Democratising Access to Insight Read More »
Teamwork and facilitation expert Pam Hamilton shares 5 advantages that virtual workshops have over in-person meetings and events.
Why online workshops are here to stay, and the 5 advantages they give us Read More »
As it adapts to life in the COVID-19 era, the research industry will see accelerated adoption of new technology. Here are seven examples.
Gradually, then Suddenly:Post Pandemic Growth in the Research Industry Read More »
Tom Woodnutt of Feeling Mutual shares a case study of using agile, mobile qualitative research to help an urban golf concept.
How Mobile Qualitative Enabled More Authentic Research into Swingers Read More »
User research and market research are normally separate. Should they be managed together? This article explores what’s similar and different about them.
Should User Research and Market Research Teams be Combined? Read More »