47 Years of the Wrong Type of Ad Research
Blog article from Lumen’s Mike Follet explaining the advantages of in-context advertising tests against traditional claimed methodologies.
Strategy
This is What a Killer ResTech Proposition Looks Like
ResTech Propositions are a long way behind MarTech and AdTech. Here’s a 10-Point Case Study that shows how to close the gap.
2021: A year of hectic M&A in the insights industry
2021 will be a busy year for M&A activity in the insights industry. Mike Stevens explains why consolidation and digitisation go hand-in-hand.
Dig Insights Video Interview: Mike Stevens
A video discussion about insight trends with Ian Ash, Co-Founder at Dig Insights & Upsiide, and Mike Stevens, Founder of Insight Platforms.
Empowering Stakeholders by Democratising Access to Insight
Maria Twigge, Research Director at FlexMR, explains how to democratise access to insight through ownership, collaboration and accessibility.
Why online workshops are here to stay, and the 5 advantages they give us
Teamwork and facilitation expert Pam Hamilton shares 5 advantages that virtual workshops have over in-person meetings and events.
Gradually, then Suddenly: Post Pandemic Growth in the Research Industry
As it adapts to life in the COVID-19 era, the research industry will see accelerated adoption of new technology. Here are seven examples.
How Mobile Qualitative Enabled More Authentic Research into Swingers
Tom Woodnutt of Feeling Mutual shares a case study of using agile, mobile qualitative research to help an urban golf concept.
Should User Research and Market Research Teams be Combined?
User research and market research are normally separate. Should they be managed together? This article explores what’s similar and different about them.
Evolving Insight: 5 Themes from IIEX Europe 2020
A brief summary of the main trends on display at IIEX Europe 2020: less radical innovation, more implementation and digital transformation.
Are Insight Communities Still Relevant in the Age of Mobile Messaging?
Matt Kleinschmit, CEO and Founder of Reach3 Insights, previews his session at the Communities Summit 2020 with a challenge to market researchers: why do we still use email to ask questions in language that nobody uses?
Medallia’s acquisitions & the future of customer experience management
Medallia’s acquisitions can tell us a lot about the future of customer experience management. Here are 5 lessons from 5 recent acquisitions.