Lean insight is characterised by comfort with ‘minimal viable evidence’ using free and low cost data sources, smartphone qual and automated survey tools
The Lean Insight Toolbox Part 1: Gathering Minimum Viable Evidence Read More »
Tips & Guides
The ‘Five Whys’ – digging and probing for root cause understanding – underpins lean insight, and is also fundamental to new qualitative research approaches
The Lean Insight Toolbox Part 3: Getting to the Five Whys Read More »