Tips & Guides

Learn how to use virtual shelf research to enhance the effectiveness of primary images, amplify product visibility, and boost online sales.

SightX explains MaxDiff vs Conjoint Analysis: which to use, and how you can apply each in your own research projects.

The future of market research is bright. Businesses of all sizes compete on a more level playing field, enabling ‘qual at scale’.

SightX explains Conjoint Analysis: what it is, why it is useful, how it works, and how you can apply it in your own research projects.

Bulbshare explains the value of harnessing customer communities to optimise brand & customer experience (BX & CX).

FUEL Asia explains how Artificial Intelligence is making a difference across the qualitative research process.

inca explains how Neuro-symbolic approaches enhance AI probing for both qualitative research and conversational surveys.

SightX explains Key Driver Analysis: what it is, why it is useful, how it works, and how you can apply it in your own research projects.

An introduction to advertising testing, the different methods, key metrics, and tips for successful and impactful advertising testing.

Learn how to combine Behavioral Economics and Design Thinking methods to build an insights community for product development and marketing.

This article illustrates 5 ways of using AI in Survey Research for more efficiency, quality and speed, with examples of tools for it.

Learn 5 ways in which Advertising Research enables brands to build stronger connections with consumers and create sustainable growth.