How Next-Gen Qual Helps Leading Brands to Innovate with Empathy
With Discuss | Part of the Innovation Insights Summit Oct 2023
- on-demand webinar
- Innovation Testing
- Innovation Research
- Generative AI
- Group Discussions/Focus Groups
- Shopper Research
- Agile Qualitative Research
- Qualitative Research
- Behavioural Analytics
- Behavioural Research
- Video Research
Learn how leading brands innovate with empathy by using the latest digital qualitative techniques developed by Discuss.
Consumer empathy is at the heart of great innovations. Brands that truly understand their consumers’ changing behaviours, needs and attitudes consistently launch successful products.
Yet, for many organizations, it’s hard to achieve consumer empathy at the right scale and speed for rapid innovation processes.
In this session, you’ll hear real-world examples of leading companies using next-generation qualitative approaches for virtual empathy programs. Learn how leading global organizations used the latest digital tools to innovate with empathy.
Join Jim Longo, Chief Strategy Officer, and Jill Postoak, Sr. Product Marketing Manager at Discuss, for an engaging conversation on how to understand your customers on a whole new level. You’ll walkaway with processes, mechanics, and elements that helped make these empathy initiatives successful, including:
Register
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Learn how leading brands innovate with empathy by using the latest digital qualitative techniques developed by Discuss.
Consumer empathy is at the heart of great innovations. Brands that truly understand their consumers’ changing behaviours, needs and attitudes consistently launch successful products.
Yet, for many organizations, it’s hard to achieve consumer empathy at the right scale and speed to for rapid innovation processes.
In this session, you’ll hear real-world examples of leading companies using next-generation qualitative approaches for virtual empathy programs. Learn how leading global organizations used the latest digital tools to innovate with empathy.
Join Jim Longo, Chief Strategy Officer, and Jill Postoak, Sr. Product Marketing Manager at Discuss, for an engaging conversation on how to understand your customers on a whole new level. You’ll walkaway with processes, mechanics, and elements that helped make these empathy initiatives successful, including:
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Speakers
Jim Longo
