Behavioural Science covers a wide range of research, observational and experimentation methods including System 1 insights, implicit measurement, Emotion AI, Consumer Neuroscience and buyer psychology.
Applications include interface design, shopper marketing, advertising development and much more.
The Behavioural Insights Summit showcased this variety with 12 masterclass sessions, case studies and technology demos from the leading edge of human understanding.
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Expert advice on testing e-commerce consumer products for research, digital and media teams from Pierre Berthier, Founder of Emazing Retailing