Video research has grown strongly with increased smartphone adoption, improved connectivity and better tools to process and analyse content.
Video research platforms include mobile ethnography apps; video interview and online focus group tools; live streaming solutions; and video management / analytics platforms with automatic transcription, searchable content, object or emotion recognition, and showreel creation.
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A short explainer from indeemo on the benefits of using mobile ethnography, smartphone diaries and mobile screen capture to understand…
A short explainer by Fuel Cycle about the benefits of technology for qualitative research – including text analytics, computer vision…