Courses / Essentials of Advertising Research

Essentials of Advertising Research Course

Learn how advertising research drives more effective marketing communications and stronger brands.

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99 for unlimited access

Beginner Level

2 hours to complete

This comprehensive online course covers:

  • The history and evolution of advertising
  • Key concepts like reach, frequency, messaging, creativity and more
  • Pre-testing and post-testing ads to optimize performance
  • Quantitative surveys and qualitative feedback on ad appeal
  • Specialist techniques like biometrics, facial coding and eye tracking
  • Real world examples across TV, digital, social media and other channels
  • How leading brands use insights to create breakthrough campaigns

No prior knowledge required. This course provides lessons and resources to elevate your advertising literacy.

Whether you are new to marketing or want to strengthen your advertising skills, this course will equip you with knowledge to get the maximum impact from ad investments.

Enroll now to learn how research transforms ads into assets that captivate, connect and compel.

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