Courses / Essentials of Survey Research

Essentials of Survey Research Course

Learn the uses, advantages and limitations of survey research.

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99 for unlimited access

Beginner Level

1.5 hours to complete

Surveys remain one of the most common and powerful market research tools. This comprehensive online course provides a practical introduction to survey research, including:

  • 10 common uses of surveys for insights and measurement
  • Using surveys for brand health, concept testing, audience profiling and more
  • 10 pitfalls that compromise survey quality and reliability
  • How to avoid issues like low response rates, poor questions, sampling errors and bias
  • 10 alternatives to complement or supplement surveys
  • When other methods like observation, text analytics, diaries and passive tracking add value

Learn survey research fundamentals from an experienced instructor in clear video lessons you can access anytime, anywhere..

Whether you are new to market research or want to elevate your survey skills, this course will give you a toolkit to plan more effective surveys.

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