DACH ResTech: The Leading Research Tech Startups from Germany, Austria & Switzerland
By Insight Platforms
- article
- Knowledge Management
- Research Repository
- Advertising Testing
- Concept Testing
The US and UK dominate the global insights industry, generating over $80bn in annual revenue – or nearly two-thirds of the global total.1
This concentration is a little problematic. It can lead to a skewed, anglo-centric perspective that fails to appreciate the industry’s scale, diversity and impact in other regions.
We want to correct for this and celebrate innovation in research and analytics wherever it originates.
The DACH region – Germany-Austria-Switzerland – generates around $3bn in annual research & insights revenues. It also produces some of Europe’s leading technology unicorns, including AI language startup DeepL, e-commerce giant Zalando, and fintech pioneer N26.
What do you get when you bring these two worlds of research and technology together? You get one of the most fertile European markets for ResTech startups – many of whom are now global players supporting dozens of Fortune 500 companies.
If you want to meet some of these innovative DACH ResTech players, come to succeet – the annual conference for insights, data & analytics (previously Research & Results) in February 2025 at Wiesbaden (near Frankfurt) in Germany.
Over 100 companies will be exhibiting, presenting and hosting workshops – including DACH ResTech pioneers, research agencies and data providers. And a small team from Insight Platforms. Find out more here and register to attend:
1 Data from the 2024 ESOMAR Global Market Research Report.
Here’s a hand-picked selection of some of the leading research, analytics, and data startups from the DACH region.
Market Logic Software
Originating in Berlin, Germany, Market Logic Software operates globally and is used by dozens of the largest companies in the world.
It provides knowledge management capabilities to customers, helping them to store, access and utilise market insights and other types of consumer data. The platform aggregates research and data from multiple sources, and assists in organising and accessing market intelligence while promoting collaboration among teams.
Market Logic’s DeepSights solution uses Generative AI to make accessing and synthesising insights even more intuitive for users.
Market Logic Software
Caplena
Based in Switzerland, Caplena specialises in text analysis using AI technology.
The platform provides automated and multilingual text analytics, and extracts insights from open-ended survey responses, customer experience feedback and other textual data. Caplena aims to streamline the process of coding and analysing text responses, and they offer customisation options to tailor the analysis to specific business needs and provide visual dashboards for users to explore the data.
quantilope
Headquartered in Hamburg, Germany, and with operations throughout EMEA and North America, quantilope offers an automated insights platform for conducting end-to-end research projects.
Their technology lets users to design, launch, analyse, and visualise market research studies and also integrates advanced analytics and methodologies. The platform focuses on efficiency and user-friendliness, and has a variety of research tools and customisable features.
quantilope
ReDem
Based in Austria, ReDem is a platform designed to ensure data quality in survey research through AI-powered quality assurance.
It automates tasks such as verifying interview durations, analysing grid question patterns, and assessing open-ended responses. ReDem provides real-time, automated data cleaning and offers a transparent and traceable data validation process, supporting companies in building trust in their survey data outcomes.
Appinio
Originating in Germany and operating throughout Europe and North America, Appinio offers solutions to collect feedback from targeted audiences, design custom surveys, and analyse responses to discover trends and preferences.
It’s an easy-to-use tech platform that blends new methodologies, data quality, and a team of research experts into a single market research platform.
aimpower
Founded in Germany, aimpower is a platform that uses AI to test creative assets for any touchpoint at scale.
aimpower’s “Brainsuite” allows researchers to evaluate any asset type – adverts, digital, ecommerce, packaging, PoS, video, audio, etc. – against best practices and industry benchmarks. These smart tools predict consumer perception, brand activation and impact on consumer behaviour.
Emazing Retailing
Based in Switzerland, Emazing Retailing offers specialised technology solutions for the retail industry.
The platform provides behavioural testing for product innovation and eCommerce optimisation that help enhance operational efficiency, customer engagement, and overall shopping experience. The tool works with e-retailers track customer behaviour, conduct concept/packaging testing, pricing testing and eCom optimisation.
eMazing-retailing
Brainstork
Also from Berlin, Germany, Brainstork is an experience research platform for online focus groups, interviews and usability testing with AI analysis and reporting.
It allows researchers manage multi-country research projects, conduct online focus groups, in-depth interviews, usability tests and offers AI-assisted transcription and analysis features.
Brainstork
Statista
Based in Germany and with a global online presence, Statista is an statistics portal that facilitates access to a vast array of data and statistics across a multitude of industries and topics.
It offers reliable and comprehensive insights sourced from market research, industry reports, and public data sources. Users can access data on various subjects ranging from consumer trends and digital markets to global economic indicators.
Murmuras
Based in Germany, Murmuras provides AI-backed passive metering technology for mobile behavioural data analysis.
The platform specialises in capturing and analysing consumption and ad data from mobile devices with its On-Screen technology from mobile apps such as Facebook, TikTok or Amazon. Murmuras’ approach combines technology with data science and has GDPR-compliant servers in Germany.
Condens
Originating in Munich, Germany, Condens is a platform streamlining the process of qualitative data analysis for user research.
It offers tools to help researchers organise, analyse, and share insights gathered from interviews, surveys, and other qualitative methods. Condens focuses on making the analysis of textual and multimedia data more efficient through features like tagging, thematic analysis, and collaboration capabilities.
Horizon
Horizon, headquartered in Mainz, Germany, is a data-driven platform that helps product, innovation, and consumer insights teams to estimate the likely appeal of new products by using behavioural testing methods.
Horizon creates multivariate landing page tests to gauge consumer purchase intent, helping to reduce the risks associated with traditional survey-based concept testing approaches.
Horizon
resonio
resonio, from Essen, Germany, is an online survey software platform with built-in templates, AI-powered features and a panel of over six million verified participants. resonio focuses on ease-of-use to make market research accessible for startups, product managers and marketing teams – as well as research departments in established companies.
resonio
Kernwert
Kernwert, also from Berlin, Germany, is a qualitative research platform for a range of research methodologies, including diary studies, community research, interviews, and live chats. The platform is designed for market research, UX studies, and product testing; Kernwert also provides expert support services including methodological advice, project design and participant recruitment.
Kernwert
The DACH ResTech market is rich with innovative companies offering unique solutions. From AI-driven text analytics to real-time survey solutions; from knowledge management to passive tracking and predictive analytics.
Find many more research tech companies from all over the world in the Insight Platforms directory here.
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