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Using Automated Implicit Research to Tap Into Consumers’ Subconscious

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  • IRT (Implicit Response Testing)
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Quantilope Webinar June 24 - Automated Implicit Research - Featured Image

Learn how to automate implicit research and get insights into consumers’ subconscious attitudes and associations.

As many of us know, consumers develop subconscious associations with brands and products that play a major role in their purchasing decisions.

In this webinar, quantilope will show you how automated implicit research can empower insights teams to tap into their consumers’ subconscious and uncover these hidden associations.

You’ll also learn how to integrate implicit association tests into your own research and gain actionable tips to set up and run these studies.

What You’ll Learn:

  • How subconscious associations influence buyer decisions
  • Use cases for implicit research
  • How to quickly and affordably implement implicit association tests into your consumer research

Sign up to join live or watch on-demand afterwards

Learn how to integrate implicit research into your program to get actionable insights based on consumers’ unconscious behaviour.

Whether we’re aware of it or not, consumers develop subconscious associations with brands and products that play a major role in their purchasing decisions.

In this webinar, you’ll be introduced to how automated implicit research can empower insights professionals to tap into their consumers’ subconscious and uncover these hidden associations.

You’ll also learn the benefits & essentials of implicit association tests, ways to integrate them into your research and gain actionable tips to set up and run similar studies using the quantilope Consumer Intelligence Platform.

What You’ll Learn:

  • How subconscious associations influence buyer decisions
  • Use cases for implicit research
  • How to quickly and affordably implement implicit association tests into your consumer research

Please login below or register for a free Insight Platforms account to watch videos.

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quantilope is an agile insights platform that automates advanced research methodologies including Conjoint, MaxDiff, Implicit Association Tests.
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