September 17 @ 4:00 pm – 5:30 pm
Lean Growth: A Marketing Masterclass for Research Tech Startups
Five mini modules to sharpen positioning, build momentum, and grow without a big budget
A Growth Accelerator Series Masterclass with Norbert Sari, Founder of Rodeo13
Most research tech startups don’t have a marketing problem. They have a focus problem.
With limited time, a small team, and a modest budget, it’s easy to try a bit of everything and end up with nothing that sticks. The result is a familiar cycle: bursts of activity when things are quiet, followed by silence when you’re busy.
Norbert Sari, founder of Rodeo13, is a marketing partner to startups and scale-ups across the research industry.
His online masterclass will include five mini modules to sharpen positioning, generate quick wins, and build daily marketing habits that stick.
Module 1: Laser-Focused Guerrilla Positioning
Most research tech companies try to be relevant to everyone and end up resonating with no one. This module shows how to narrow your positioning to a precise niche, articulate your differentiated value clearly, and build a message that cuts through.
Module 2: Website Facelift
Your website is your hardest-working sales asset. This module covers the quick, high-impact fixes that improve clarity for new visitors and align your site for both SEO and AI-powered search tools.
Module 3: Daily 20-Minute Momentum
The feast-and-famine cycle is probably all too familiar to research agencies. This module is about building a simple, sustainable daily habit that keeps you visible and active even during your busiest delivery periods.
Module 4: Low-Effort Content Engine
You already have more content than you think. This module shows you how to systematically repurpose what you’ve already created in decks, proposals, client conversations and reports into a steady stream of useful, shareable content.
Module 5: Lobby Hustle – Event and LinkedIn Strategy
Conferences and LinkedIn can be two of the highest-ROI channels for research tech businesses. This module gives you a practical playbook for both: how to show up at industry events to build pipeline, and how to use LinkedIn as a low-cost, high-leverage visibility engine between events.
By the end of this session, you will be able to:
This session is designed for founders, CEOs, marketing leads, and growth managers at research tech businesses, particularly those at the early-to-mid growth stage where marketing resource is limited but commercial ambition is high. If you’re doing most of your marketing yourself, wearing multiple hats, or trying to build a function from scratch, this session is built for you.
