YouScan
YouScan is a listening and intelligence platform that analyses the text and image content of posts in social media.
November 10 @ 2:00 pm – 2:40 pm GMT
This live webinar is in partnership with:
Mariia-Malika Bahnenko & Anna Yanko from YouScan demo Synthetic Audiences, built from real social data, to test messages and surface insights.
Complete the form to register for this free virtual event
You won’t really know how your audience feels about something until you hear from them. So what if you didn’t have to wait weeks for a study – because your audience is already talking. Right now, and you can listen in today?
That’s the idea behind YouScan’s Synthetic Audiences. We build them from millions of real, unprompted social conversations, then group the people behind those conversations into segments based on the topics they discuss, their opinions, and their interests.
In this session, we’ll show you how it works:
- We’ll create Synthetic Audiences and get to know them: what makes them unique, what they like and dislike, how they talk, what they’re into, and how they perceive different products, trends, and messages.
- Then we’ll put them to work – dropping in a real message and watching how each segment reacts, simulating responses to different campaigns, trends, and releases, and running a full survey to surface the common themes, the sharpest disagreements, and the insights you didn’t see coming.For researchers, it’s a shift from waiting on the field to reading the room in real time.
Speakers
Anna Yanko
Anna Yanko, Youscan’s Social Listening Expert & Marketing Director, is responsible for awareness & visibility, Ambassadors Program, content creation & more.
Mariia-Malika Bahnenko
Mariia-Malika Bahnenko, Product Manager for YouScan, is a UX strategist specialising in probabilistic UX design and human-AI collaboration.