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James Wycherley joined the IMA as Chief Executive in May 2015 after 10 years as Director of Customer Insight and Analysis at Barclays. He is the author of Transforming Insight (2020) and The Insight Leader’s Playbook (2025) and his Transforming Insight podcast has been downloaded over 23,000 times. He is Read more…

Amina Aini is a senior digital qualitative researcher at Human Highway, previously working at Nielsen GFK. She is an experienced researcher with a proven track record in market research. Amina is an experienced researcher with a demonstrated history of working in the market research industry. Skilled in Microsoft Excel, Customer Service, Read more…

Joachim Klink is Managing Partner of succeet and brings around 30 years of experience in international corporations, with global P&L responsibility for products, offerings, and market segments. He has worked both as a buyer of market research and insights and as a leader in building and scaling data-driven products and Read more…

Aylin Idrizovski is a Master’s thesis candidate at the Chair of Quantitative Marketing & Consumer Analytics at the University of Mannheim. Under the guidance of Dr. Florian Stahl, her research focuses on comparing data collection methodologies. Read more…

Deana Kotiga is an independent cultural researcher, anthropologist and strategist at the intersection of culture, brand, and customer experience Deana helps organisations understand what truly drives people and translating that insight into strategy, growth, and meaningful design. She brings a human-centred approach to business transformation: combining qualitative research, storytelling, and strategic Read more…

Terje Nilstun is the Life at Home insight leader for IKEA, leading the long-running research initiative that explores people’s experiences and needs at home through the Life at Home Report. He has 25 years experience working with consumer research globally, managing everything from ideation, product and proposition development to marketing Read more…

Oliver Sweet is Head of Ethnography at Ipsos MORI and a board member for the AQR. He was a founding member of Ipsos’s ethnography centre of excellence and has played a leading role in building the agency’s global ethnographic capabilities. The centre is renowned for leading the industry in ethnographic Read more…

Rebecca West is Global President, Research Services Group, for Civicom®, and a member of the company’s Board of Directors. An industry leader in combining professional services with technology, Rebecca continues her role in heading research services after establishing the company’s marketing research services practice and leading it for over 20 Read more…

With 15 years of experience in marketing strategy, brand positioning and product development at Unilever, Hakan Yurdakul is the CEO and Head of Strategy of Bolt. Read more…

Craig Griffin has 25 years of global experience in market research and insight, with the majority of his career spent in Asia. He has been based in Thailand since 2005. In 2016, Griffin founded his own research consultancy, FUEL Asia, headquartered in Bangkok. FUEL Asia specializes in providing qualitative research Read more…

Abs is the CEO at ConceptSauce, a UK-based company providing an online 3D platform that delivers realistic 3D virtual store simulations for shopper insights. With over 13 years of experience in this field, he lead a global team of talented and diverse individuals who use the latest 3D web technologies Read more…

Tim Brandwood is CEO and co-founder of codeit. He has been developing software for the Market Research industry for over 25 years. In 2016, he saw that AI presented a huge opportunity to the research industry and co-founded codeit as a vehicle for bringing these two worlds together. codeit uses a blend of advanced Read more…