Mike is the Founder of Lumen, the Eye Tracking technology company.
He has spent his whole career trying to make communications more effective.
He started out at BMP DDB, the agency that invented Account Planning. In 2007, he moved to New York, to start a strategic planning department for Tribal DDB in North America, applying planning practices to digital communications.
Two years later, he went out to Mumbai, to head up the planning department for the DDB group in India. He returned to the UK to work for Tesco’s advertising agency, before doing an MBA at Imperial College, London.
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October 6, 2021
3:00 pm

How in-context ad testing upends the insight industry If you want to know whether your communications attract attention, it is imperative that you test your creative in-context. But why are so few campaigns tested like this? Why do marketers blithely ... View More …

Lumen Research employs large-scale eye-tracking to understand what your customers engage with – and what they ignore. Mike Follett, Lumen’s managing director, will discuss the technology and its implications for researchers, as well as some of Lumen’s most recent discoveries ... View More …

Join this session to learn about the EAST framework (Easy, Attractive, Social, Timely) for driving attention and behavior, as well as practical tips for user research, consumer insight, and experience design. ... View More …