Concept Testing Masterclass Series

Generate Ideas. Optimise Concepts. Launch Brilliant Products.

Learn the research secrets behind successful ideas.

This free masterclass series is for anyone who works in product or service innovation: marketers, designers, product managers, insights professionals and researchers.

You’ll learn about the different stages of concept development, including early stage ideation and testing; optimisation and refinement; and launching products successfully into market.

In this 3-part masterclass series, you’ll learn from innovation experts at Dig Insights and the innovation insights platform Upsiide. Dig Insights is one of the world’s fastest-growing and most successful research agencies and Upsiide is a clever research platform for testing ideas simply and cost-effectively.

Scroll to Top