An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and some common pitfalls.
What is Brand Tracking? Read More »
Search Results for: eye tracking
Learning resources, supplier directory and virtual events for brand tracking for market / user research & insights
A webinar by Mike Follett, Founder & CEO of Lumen Research, about how people give and avoid attention to media content in different formats. Based on eye tracking technology and research findings.
How to Win in the Attention Economy with Eye Tracking Read More »
Consumers are becoming increasingly privacy aware. Researchers who track users’ online or geo-location behaviour need to treat participants with respect.
How to do Passive Tracking Research if You Really Value Users’ Privacy Read More »
EyesDecide provides online eye tracking solutions for market research and product design. The integrated platform supports building, running and analysing studies and simple projects can be completed in under an hour. A viewer replay feature provides real-time eye gaze and mouse movement replays for every participant, and heatmaps can be created by segmenting, filteriong or
Eye Square is a specialist provider of neuromarketing resaerch using eye tracking, facial coding and emotion analytics.
Categories for the Insight Platforms directory of software, data and services for research, analytics and customer experience management.
Learning resources, supplier directory and virtual events for biometrics for market / user research & insights
OK, I’ll be honest: neuromarketing is a bit of a bucket category in the directory. It includes lots of different techniques that are variously grouped under behavioural psychology, System 1 and emotionAI tools. And other fancy words. All these things stem from a recognition that asking questions (in online surveys, interviews or focus groups) doesn’t always get
What are Neuromarketing Research Tools? Read More »