Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural Science.
What are Behavioural Insights? Read More »
Search Results for: eye tracking
An introduction to advertising testing, the different methods, key metrics, and tips for successful and impactful advertising testing.
What is Advertising Testing? Read More »
Gazepoint provides infra-red hardware and support for eye tracking, neuromarketing and biometric research.
Loceye is an online eye-tracking research platform: upload designs for testing; bring your own participants or use Loceye’s panel recruits.
EyesDecide provides online eye tracking solutions for market research and product design. The integrated platform supports building, running and analysing studies and simple projects can be completed in under an hour. A viewer replay feature provides real-time eye gaze and mouse movement replays for every participant, and heatmaps can be created by segmenting, filteriong or
Eye Square is a specialist provider of neuromarketing resaerch using eye tracking, facial coding and emotion analytics.
This article is from April 2017; SAP’s planned acquisition of Qualtrics for $8bn puts it in a new light, but the main points still stand. Last week, I went to the first big Qualtrics event in Europe – Converge. Not quite on the scale of its earlier Summit in Salt Lake City (no Elton John at this one … mercifully), but
5 Things I Learned from Qualtrics Converge (2017) Read More »
Consumers are becoming increasingly privacy aware. Researchers who track users’ online or geo-location behaviour need to treat participants with respect.
How to do Passive Tracking Research if You Really Value Users’ Privacy Read More »
Eyetracker offers range of eye tracking services using in-store, lab-based and online technology.