By Mike Follett of Lumen.
Machine Learning can create heatmaps without eye tracking research. But can AI algorithms ever understand context, meaning and attention as well as humans?
Can Automated Eye Tracking Ever Replace Humans? Read More »
Search Results for: eye tracking
Shopper research investigates consumer behavior and preferences to uncover the motivations that drive purchasing decisions.
What is Shopper Research? Read More »
3M VAS’s Visual Attention Software predicts which areas of a design attract attention, helping to refine visual content.
Advertising testing provides feedback on your creatives before launch. Here are the top automated advertising testing platforms.
The Top Automated Advertising Testing Platforms Read More »
The ‘Five Whys’ – digging and probing for root cause understanding – underpins lean insight, and is also fundamental to new qualitative research approaches
The Lean Insight Toolbox Part 3: Getting to the Five Whys Read More »
Tap into the real stories behind the data and turn the endless chatter into actionable insights with YouScan’s social media listening guide.
Social Media Listening 101: A Practical Guide for Researchers and Analysts Read More »
Aitrak is a platform that analyses images for visual salience without the need to conduct eye tracking studies. It uses a proprietary AI model trained with thousands of retail images viewed by people using traditional eye-tracking technology. It claims to achieve typical accuracy levels of 95%-97% when compared with traditional eye-tracking studies of the same
A brief explainer on the basics, main methods and essential terms of market research for anyone who is completely new to the field.
What is Market Research? Read More »
A collection of some of the leading research, analytics and insights tech companies founded or based in India.
Leading Research Tech Startups from India Read More »
CubeGo is a UX research tool that uses eye tracking, emotion recognition and survey questions to gather feedback on websites and designs.