Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Machine Learning + Human Intelligence for Consumer Insights: Part 2 Read More »
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Read our tips for using text analytics tools for open-ended responses in survey research and turning data into meaningful insights.
Cracking the Code: Tips for Using Text Analytics with Open-Ended Responses Read More »
quantilope’s CI Tracking delivers real-time insights, helping businesses track consumer behaviour and identify growth opportunities.
quantilope CI Tracking Read More »
It’s no good building data lakes, dashboards and self-serve analytics if nobody uses them. Here are three pieces of advice for insight leaders to ensure stakeholders actually engage with your data.
Three ways to get people sailing on your data lake Read More »
This article is based on discussions at a recent breakfast event sponsored by Attest. If you’d like to know more about this series of events, sign up for emails on the Attest website. I recently completed some work for a regulated utility supplier whose customer base – for various reasons – could only be interviewed
Insight 3.0 – Getting closer to the action Read More »
If you missed it, SurveyMonkey announced yesterday that it was acquiring Dutch firm Usabilla, whose software is used by product managers, marketers and researchers to capture user feedback on websites and in apps. Here are 5 brief thoughts about that deal. 1. SurveyMonkey is having another bite at the enterprise market SurveyMonkey led the way
5 quick thoughts on SurveyMonkey’s purchase of Usabilla Read More »
Bulbshare explains the value of harnessing customer communities to optimise brand & customer experience (BX & CX).
A quick look at six different varieties of text analytics platforms for research: for customer experience, social listening, emotion AI, free tools, integrations and survey coding.
6 flavours of text analytics platforms Read More »
Stravito is a user-friendly knowledge management platform that lets you centralise your market research, find what you’re looking for in seconds, and share insights with the click of a button.
Stravito Demo: Turn Insights Into Action with Stravito Assistant Read More »
My last post here examined how tech tools can help in an ever-increasing set of research scenarios (checking hypotheses on the fly, qual at scale, easier analysis of ethno data & remote qual analysis). In this one, I look at where this might lead us. New skills, new roles, new tasks So what’s the payoff
Market research and technology: the future Read More »