aytm Advertising and Messaging Insights helps you test communications, capture first impressions and measure the impact of campaign assets.
aytm Advertising and Messaging Insights Read More »
Explore Dig Insights top podcast picks for market researchers and consumer insight professionals. Keep pace with current trends, gain insights from experts, and understand today’s consumers better.
The 5 Best Market Research Podcasts To Tune Into Read More »
Read this article by FlexMR for a perspective on how the Market Research industry has developed to help Global business optimise Market Research.
The New Recipe For Research Success: Global Strategy And Local Insight Read More »
On-Demand Masterclass by Julia Saswito & Dr. Christian Scheier from aimpower on how to leverage AI to improve creative and predict consumer behaviour.
With the Eyes of AI Read More »
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and some common pitfalls.
What is Brand Tracking? Read More »
It seems we cannot move these days for yet another piece of software which promises to put ‘data at our fingertips’. The promise of ‘data democratisation’ has long been a buzzword within large corporate organisations who are aiming to break down silos within their business and ensure all stakeholders have the information they need without
Beyond Data Democratisation to Data in Action Read More »
Video research enables you to have conversations with people across the world. This is an intro to video research & how to use it.
What is Video Research? Read More »
If you saw this market map of CX feedback tools, you could be forgiven for asking, “is there really any difference between all those tools in the middle?” Yes, quite a few of these tools are pretty similar … but some do try to pull apart from the crowd. Below is a selection of five lesser-known
Five digital CX feedback tools Read More »
Ebooks, white papers and guides from Insight Platforms and partners. Learn about new technologies, business processes and methods for research and analytics.