Concept Testing Masterclass Series – Part 3: Product Development & Post Launch

On-Demand Webinar

You’ve come up with ideas, optimised and refined them. All that’s left is to launch …

But how do you do that exactly?

And how would you even know if your innovation was successful?

This masterclass will equip you with everything you need to put your product out in the world and measure its success.

Join this masterclass with Dig Insights Vice President Scott Burrows to learn how to approach product development, introduce an innovation into a market, and how to calculate your ROI.

Here’s what we’ll cover:

  • How to use research data in product development
  • What you need to know when you launch an innovation
  • What metrics you should track (it’s not just sales!)
  • Why measuring ROI matters

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