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Which innovations are most likely to succeed in market?
If you’ve ever googled ‘concept testing survey template’, this masterclass is for you.
When you need to decide which innovation ideas make sense for your business, research is often the first place we turn (and for good reason!).
But how do you ensure you’re running ideation sessions effectively, developing surveys that will get you the answers you need, or analyzing results properly?
In this masterclass, hosted by Dig Insights’ EVP, Marcie Connan, she’ll explain how to approach ideation and early stage concept testing to get the most out of it.
You’ll learn:
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Speaker Profile
Marcie Connan, CAIP
Marcie Connan has over 20 years experience in senior market research roles spanning both the consumer and B2B arenas.
Company Profile
Dig Insights
DIG is a tech-enabled insight and strategy consultancy that’s on a mission to help insights teams work smarter.