From Market to UX Research: Panel Discussion

Part of The Experience Summit

On-Demand Webinar

Session Details

This panel discussion, moderated by Mike Stevens, will explore the ‘crossover’ career opportunities between market research, consumer insights and UX research.

Panelists from US retailer Meijer, global news icon The Economist, and e-commerce unicorn Cazoo will share their experiences of embracing UX research following several years in consumer insights roles

With combined experiences from CPG, retail, finance and media, these research pioneers will discuss and share:

  • The similarities and differences between market research / consumer insights and UX research
  • The opportunities and challenges of embracing user research tools, methods and working styles
  • Advice for market researchers, agencies and in-house teams interested in UX research roles

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