From Market to UX Research: Panel Discussion

Part of The Experience Summit

On-Demand Webinar

Session Details

This panel discussion, moderated by Mike Stevens, will explore the ‘crossover’ career opportunities between market research, consumer insights and UX research.

Panelists from US retailer Meijer, global news icon The Economist, and e-commerce unicorn Cazoo will share their experiences of embracing UX research following several years in consumer insights roles

With combined experiences from CPG, retail, finance and media, these research pioneers will discuss and share:

The similarities and differences between market research / consumer insights and UX research
The opportunities and challenges of embracing user research tools, methods and working styles
Advice for market researchers, agencies and in-house teams interested in UX research roles

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Speakers

Helen Devine

Helen is UX Research Lead for The Economist, and has previously held senior insights and CX positions with Asda, Lloyds Banking Group and The Guardian.

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Maeve O’Dwyer

Maeve is a Senior User Researcher at Cazoo. After a decade in market research with Kantar, Vision Critical and Savanta, she re-focused her career in UX Design and Research.

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Sierra Bretz

Sierra is UX Research Lead at Meijer, the leading Midwest retailer.

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Mike Stevens

Mike Stevens is the founder of Insight Platforms. He is a consultant, advisor and thought leader on the intersection of technology and research.

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