Insights from Elsewhere Podcast
“Insights from Elsewhere,” hosted by Cynthia Portugal, digs into the world of research and insights beyond the big markets of North America and Western Europe.
There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves.
Tune in to learn about creative ways of doing research; smart approaches to technology; and clever ways to influence the people back at global HQ.
Latest Episodes
Host
Cynthia Portugal
Based in Sao Paulo, Brazil, Cynthia helps to create the Insight Platforms content, training courses and virtual events.
All Episodes
Episode 1: Rosana Martins – Global Foundational Consumer Strategy Lead Insights WEEM at Kraft Heinz – BRAZIL
Rosana Martins, from Kraft Heinz in Brazil, talks of her journey into market research, challenges for research in emerging markets and more.
Episode 2: Nyambura Mambo, Head of Market Research & Customer Insights at Safaricom – KENYA
Nyambura Mambo, Head of Market Research & Customer Insights at Safaricom in Kenya, shares valuable insights from her extensive career in research and trade across African markets.
Episode 3: Sushma Panchawati, Co-Founder at Predata.ai – INDIA
Sushma Panchawati, co-founder of Pre-Data AI, challenges one-size-fits-all research, and new ways to think of technology’s role in insights.
Episode 4: Stephanie Vincent, Executive VP at Harmon Research – COSTA RICA
Stephanie Vincent, Executive VP at Harmon Research Group, uncovers the cultural nuances and overlooked opportunities that make Costa Rica a prime hub for global businesses.
Episode 5: Constanza Cilley, Executive Director at Voices! Research & Consulting – ARGENTINA
Constanza Cilley, Executive Director of Voices! talks about how community, triangulation, and AI are shaping the future of insights in Latam.
Episode 6: Sami Wong, Founder & Managing Director of 3Drips Psychology, Research & Consulting – CHINA
Sami Wong, from 3Drips in China, talks about the role of psychology in consumer insights, challenges for LLM and complexities of the region.
Episode 7: Madoka Suganuma, Independent Qualitative Researcher – JAPAN
Madoka Suganuma, Independent Qualitative Researcher in Japan, covers aging population, communication styles, technology adoption and more.