Learn about behavioural concept testing: understand authentic consumer shopping behaviour by testing concepts in realistic environments.
What is Behavioural Concept Testing? Read More »
Market Landscape featuring technology solutions that support remote user testing, usability research and video-based user interviews.
Market Landscape: Remote User Testing Solutions Read More »
Read this article by Savanta’s Nikki Lavoie for 5 crucial tips to avoid pitfalls and improve quality of multi-market studies!
Quick 5-step checklist for multi-market studies Read More »
Read article by Savanta’s Nikki Lavoie for expert tips to leverage co-creation in global research: tools, tasks, stakeholder management & more!
Leveraging co-creation in global research Read More »
Compelling video interviews from InnovateMR and OpinionRoute with survey panel fraudsters around the world.
Interviews with Fraudsters Read More »
Complex data is intimidating. This article from FlexMR illustrates the available tools for insights’ teams to unlock data potential.
How to Analyse and Simplify Complex Consumer Data Read More »
Understand how Gastrograph AI used their platform for a sensory study to uncover the beverage flavour preferences of women in Japan.
How AI Helped a Drinks Manufacturer Uncover a New Beverage Flavour Read More »
Speed, Cost, Consistency. Ease of Use and Quality+quantity, Learn how AI is used for UX Research and the most relevant benefits.
5 Ways AI is Shaping UX Research Read More »
Read this Caplena article to learn the benefits of using AI for text analysis, and the types of artificial intelligence for the best insights.
Open-End Text Analysis: How to measure quality & compare AIs? Read More »
Naira Mussallam, Co-Founder of SightX, explains how segmentation and machine learning pair up for better marketing for growth.
Consumer Segmentation: Maybe You Could Be Doing It Better Read More »
A Market Map by Insight Platforms showing the different categories of qualitative research software tools: online focus groups, communities, mobile diaries, user research and more.
Market Landscape: Qualitative Research Software Read More »
User research repositories are databases that help organisations manage, share, and access user research datasets for decision-making. Find out more in this Insight Platforms Explainer.
What are Research Repositories? Read More »