In this article, Emily James, from FlexMR, shows tips and techniques for stakeholder engagement with storytelling.
How Insight Professionals Can Tell the Right Stories Read More »
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and some common pitfalls.
What is Brand Tracking? Read More »
We selected the top concept testing platforms and we are going to show you how to use them, their main features and differences.
The Top 10 Automated Concept Testing Platforms Read More »
Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse results.
What is a Concept Test? Read More »
An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs when analysing survey data.
What is Survey Analysis? Read More »
An introduction to the history, methods, benefits, applications and key features of co-creation with customers and experts.
What is Co-Creation? Read More »
Lisa Fuchs of KLC explains the differences and similarities between Co-Creation and Ideation as innovation methods.
What is the Difference Between Co-Creation and Ideation? Read More »
ResTech Propositions are a long way behind MarTech and AdTech. Here’s a 10-Point Case Study that shows how to close the gap.
This is What a Killer ResTech Proposition Looks Like Read More »
Video research enables you to have conversations with people across the world. This is an intro to video research & how to use it.
What is Video Research? Read More »
Video focus groups gives access to participants across the world providing rich insights. Here are the top platforms for video focus groups.
Top Tools: Video Interviews and Focus Groups Read More »
Market Map of automated advertising testing platforms, from ready to go surveys, to customised surveys and mobile only solutions
Market Map: Automated Advertising Testing Platforms Read More »
Advertising testing provides feedback on your creatives before launch. Here are the top automated advertising testing platforms.
The Top Automated Advertising Testing Platforms Read More »