A quick look at six different varieties of text analytics platforms for research: for customer experience, social listening, emotion AI, free tools, integrations and survey coding.
6 flavours of text analytics platforms Read More »
Mike Stevens looks at how Orange, Worldpay and Just Eat have adopted research technology platforms to transform their management of customer insight
How 3 leading brands are adopting insight platforms Read More »
Read how successful research teams at Zillow, O2 and PMI drive behaviour change by appealing to users’ hearts as well as their heads.
How Insight Teams Drive Behaviour Change Read More »
Research & Analytics teams are changing: read how insight leaders are transforming their functions with new skills, more tools and greater commercial impact
How Research and Analytics Teams are Transforming Read More »
My last post here examined how tech tools can help in an ever-increasing set of research scenarios (checking hypotheses on the fly, qual at scale, easier analysis of ethno data & remote qual analysis). In this one, I look at where this might lead us. New skills, new roles, new tasks So what’s the payoff
Market research and technology: the future Read More »
The future of research is supposed to be healthy But it’s a conundrum. Managers are hungrier for customer insight and data than they have ever been. Maybe they’re more risk averse these days, and have to tick the box. Or maybe there’s a real trend toward putting the user at the heart of decisions. Either
Big money bets on the future of research Read More »
Review of indeemo, a smartphone mobile ethnography platform used for qualitative research, contextual insights and user feedback.
Indeemo Platform Review Read More »
Overview iCode is an online survey tool which identifies the level of certainty in people’s opinions by measuring the speed of their response time. Built on academic research, iCode claim this method more accurately predicts consumers’ future behaviour (compared to asking traditional or explicit survey questions), on the premise that faster responses denote certainty and
iCode Platform Review Read More »
It seems we cannot move these days for yet another piece of software which promises to put ‘data at our fingertips’. The promise of ‘data democratisation’ has long been a buzzword within large corporate organisations who are aiming to break down silos within their business and ensure all stakeholders have the information they need without
Beyond Data Democratisation to Data in Action Read More »
Andy Buckley of research agency Join the Dots shares five tips for ensuring your video-based research projects are successful.
The 5 R’s of Great Video Research Read More »
Out of the silence, a single word. “Idiot!” Me: a fresh-faced grad. My accuser: a red faced SRE. My crime? Forgetting to check my data tables against the hole count*. Meaning the whole deck had to be checked and re-written on the day of the presentation. Not my finest hour. It’s a reminder how much
Market Research and Technology: Past & Present Read More »
Emotion is key to designing digital experiences As a CX / UX agency, we have been working hard over the last 5 years to get deeper into the hearts and minds of users. We’ve been trying to define how the next generation of digital experiences should work. That means going beyond shiny features and whizzy
Opportunities and Challenges in EmotionAI Read More »