An overview of the main methods for user testing, including remote / in-person and moderated / unmoderated approaches.
What is User Testing? Read More »
Paid research participants on survey panels pose 3 challenges: habitual responding, implicit memory and distorted motivations.
The Problem with Professional Participants Read More »
An introduction to the benefits of using behavioural methods such as Facebook for recruiting participants to user and market research studies.
A Recipe for High Quality Research Participants Read More »
Chris Martin, CMO at insight and research tech provider FlexMR, shares how research teams must evolve – to leverage research data better, incorporate marketing analytics and activate insight.
The Internal Expert: A New Model for Modern Research Teams Read More »
Alessia Clusini of Trybes Agency shares a case study of machine learning applied to market research, and highlights other practical applications for AI.
Machine Learning + Human Intelligence for Consumer Insights: Part 2 Read More »
Alessia Clusini of Trybes Agency explores the opportunities and limitations of machine learning for market research and consumer insights.
Machine Learning + Human Intelligence for Consumer Insights: Part 1 Read More »
This podcast interview is part of the Corus Data Decisions series. Mike Stevens shares his views on the future of consumer insight; the changes that research teams and agencies need to make; and the skills that tomorrow’s insight professionals will need.
Podcast: Data Decisions with Corus, Episode 5 Read More »
Data analytics provider Infotools shares five key questions to ask when choosing market research software.
Five questions to ask when choosing market research software Read More »
How do you land your insights, engage people and get them to do something different? It’s a vexed question when everyone’s so busy. this article looks at five sets of tips and tools for packaging research better.
Five Ways to Tell Better Research Stories Read More »
There’s a growing number of free market & user research tools that are actually quite good. This article highlights how you can use a handful of them to address a common brief.
10 Free Market & User Research Tools Read More »
The 2019 GRIT Report shows how much rapid, chaotic and brilliant innovation is happening in insight technology. Here are some quick thoughts on what it tells us.
Beautiful Chaos: The Cambrian Explosion of Insight Technology Read More »
Medallia, the market leader in enterprise CX platforms, has filed to go public 19 years after it was founded. What does its S1 filing reveal about the evolving CX, insight and analytics industry?
10 fascinating nuggets from Medallia’s IPO filing Read More »