Read to understand Tom Woodnutt’s perspective over the best approach for online qualitative research and related topics (such as cognition, memory and emotional disclosure).
Which is better, online or face-to-face qual (according to psychology)? Read More »
Qualitative research via webcam can impact how participants process stimuli. Learn Tom Woodnutt’s tips to make webcam groups more meaningful.
What can we learn from the psychology of qualitative research via webcam? Read More »
Response:AI’s Claire Bierzynski provides tips for detecting survey fraud and getting honest answers from your online research.
Lies, Damn Lies and Statistics Read More »
Blog article from Lumen’s Mike Follet explaining the advantages of in-context advertising tests against traditional claimed methodologies.
47 Years of the Wrong Type of Ad Research Read More »
A curated list of books and resources for behavioural insights including primers on neuroscience, emotion and consumer psychology.
Our Favourite Books on Behavioural Insights Read More »
Learn what are the insights based on the questions you don’t ask. Understand consumers’ behaviour, thoughts and reactions using Behavioural Science.
What are Behavioural Insights? Read More »
Market Map of insight community platforms, broken down by quantitative, qualitative and hybrid approaches.
Market Map – Insight Community Platforms Read More »
In this article, Emily James, from FlexMR, shows tips and techniques for stakeholder engagement with storytelling.
How Insight Professionals Can Tell the Right Stories Read More »
An Insight Platforms Explainer by Cynthia Portugal: what is brand tracking, how is it done, the key brand measures and some common pitfalls.
What is Brand Tracking? Read More »
We selected the top concept testing platforms and we are going to show you how to use them, their main features and differences.
The Top 10 Automated Concept Testing Platforms Read More »
Get to know the different approaches to Concept Testing and get tips on how to structure your test and analyse results.
What is a Concept Test? Read More »
An Insight Platforms explainer for Survey Analysis: learn about the different methods, tools and outputs when analysing survey data.
What is Survey Analysis? Read More »
