Market Map of eye tracking platforms for market and user research, including those who offer the technology through webcam and wearables.
Eye Tracking Solutions: Market Landscape Read More »
SightX explains Significance Testing: a measure that helps understand whether differences are truly “significant” or if they are random.
SightX Survey Research Guide: An Intro to Significance Testing Read More »
Learn how to use virtual shelf research to enhance the effectiveness of primary images, amplify product visibility, and boost online sales.
10 Key Insights from Virtual Shelf Research Read More »
A collection of some of the leading research, analytics and insights tech companies founded or based in India.
Leading Research Tech Startups from India Read More »
SightX explains MaxDiff vs Conjoint Analysis: which to use, and how you can apply each in your own research projects.
SightX Survey Research Guide: MaxDiff vs Conjoint Analysis Read More »
The’s a discrepancy between what businesses say they do with insights and what they actually do – also known as the Customer Gap.
Closing the Customer Gap with Customer Salience Read More »
Eye tracking measures attention and is useful for UX, packaging, shopper & advertising research. See the top eye tracking tools here.
Top Tools for Eye Tracking Research Read More »
The Qualitative Data Analysis Tools for Research & Insights Landscape provides an overview of 50+ solutions in 6 categories.
Qualitative Data Analysis for Research & Insights: Market Landscape Read More »
The DACH ResTech landscape is rich and varied, with a healthy ecosystem of innovative companies. Learn about some of leading startups here.
DACH ResTech: The Leading Research Tech Startups from Germany, Austria & Switzerland Read More »
The future of market research is bright. Businesses of all sizes compete on a more level playing field, enabling ‘qual at scale’.
Opening the Gates: Making Market Research Everyone’s Game Read More »
SightX explains Conjoint Analysis: what it is, why it is useful, how it works, and how you can apply it in your own research projects.
SightX Survey Research Guide: Conjoint Analysis Explained Read More »
Research tech platforms are making notable strides in AI-driven qualitative analysis, but application in Asian markets is challenging.
Advancing AI-Driven Qualitative Analysis in Asia: A Case Study Read More »